Bounty is a leader in providing up to date and relevant educational resources to expectant and new parents throughout New Zealand. Bounty’s community website journey’s with parents from pre-pregnancy through to toddlerhood and provides a platform where parents can share with other parents, find new friends for support and chat, ask questions, compare and peruse products and receive practical and professional advice from experts.
Bounty produces three educational resources – ‘Your Pregnancy’, ‘Your Baby’ and ‘Your Toddler’ which are contained in sampling packs and received automatically from a health professional at specific times during pregnancy, at birth and at the child’s 15 month immunisation. ‘Your Pregnancy’ and ‘Your Baby’ are audited publications which boast a 99% and 90% reach of the expectant and new parent markets respectively. All of our resources are free to the consumer.
Bounty prides itself as the one-stop shop for practical and trusted information. The organisation works closely with health professionals and government departments such as the Ministry of Health and Ministry for Primary Industries to name a couple, to ensure all of the information Bounty provides is consistent and complies with relevant codes (WHO code) and national standards for health care, entitlements and advice.
Bounty financially supports healthcare professionals through sponsorship for continued education and tools for education.
Now a household name, Bounty has had an influence on more than a million births and journeyed with parents and families for 21 years.